Google adwords how long does the review take

Landing page: Does your ad match your landing page? It all comes down to Google wanting to give searchers the best possible experience. But it can happen. So, how long does it take for Google to review your ad? And Google reviews ads in the order that it receives them. So, you simply join a queue. On average, Google will review most ads within one business day. But it has been known to take longer than one business day.

The main things you need to avoid are: Prohibited content , such as the sale and promotion of counterfeit goods. So what will they look at? Here are some common focus areas for your Google Ads optimisation and testing 1. One of the first things to optimise is your bid strategy. Your ad rank where your ad appears is determined by your max bid and quality score combined.

Does your bid strategy fit your objectives? Will it achieve the best ROAS? Next is your search query reports and keyword performance. As part of this, review and optimise your negative keyword list.

Optimisation will also focus on the actual ad copy. Another thing you might not have thought about is checking for click fraud. What happens when people click and no one converts? It could be a landing page problem. So, what changes can we make to convert more people when they arrive on the site? The reality is it can take a few weeks for your AdWords campaign to pick up momentum. How much time entirely depends on your niche, keywords and competition. Final words Does Google AdWords work?

But as you can see, getting revenue-shifting results from Google Adwords takes time. Got questions about AdWords? Claim your free digital audit today! What are you interested in? SEO only. Adwords only. Social Media only. A combination of the above. Get a Free Audit call to skyrocket your growth. What country do you live in? New Zealand. So, how many impressions should you see as an early sign of success? What to Expect After the First Week of Running Google Ads You can rest assured that Google will continue to serve your ads and collect data after the first week of account activation.

Stay Calm and Advertise On During the 2nd to 4th week of the ad campaign, try not to make too many changes to your ad account. Optimization Changes and Timing Each time an optimization change is made, you will need to wait for enough data to determine how that change impacted the campaign.

How to Optimize Google Ads for the First 3 Months We know—3 months can feel like forever, especially when you have invested a lot of time and energy in designing a Google ad. Month 1 — Gather Data During the first month of your ad campaign, data is your best friend.

Month 3 — Grow Your Results After lots of hard work and modifications to your ad campaign, the third month is when you can start seeing results from the changes you have made. Here are some of our own secrets on how we get optimal Google Ads results for our clients: Bid strategy: We are not a fan of automated bidding. If we see an ad account use smart campaigns, we immediately ask for a refund.

Negative keywords: This might sound confusing, but honing in on your negative keywords is just as important as determining your positive ones. Negative keywords help determine which individuals are not going to be interested in what you have to offer. This will help save you money because it eliminates wasted effort and ad dollars.

Ad copy: Effective ad copy often takes multiple attempts to perfect. A PPC specialist often fails in this area. They might know the technicalities and the algorithm behind Google but their ad copy skills are just not there.

However, skilled agencies understand these elements and can navigate around them with ease. If you are reporting the wrong conversions to Google, then Google will never learn from the right data and it will continue to serve ads to the wrong audience.

As you can see, this will lead to many problems in the future. Do you need someone to help you achieve your growth goals - then let us help you crush them? Let's chat! Enter your business e-mail. Our Experience. How do you set your account up for success from the beginning?

Start by breaking down your products or services into categories, and basing your account structure on those. One good option is to mirror the structure you already use on your website. There are two levels of organization within a Google Ads account: campaigns the higher level and ad groups the lower level — you can have multiple ad groups in each campaign.

Think about campaigns as representing larger categories in your business, and ad groups as representing smaller, more specific sets of products or services. For instance, if you run a craft supply store, you might create these campaigns and ad groups:.

The more focused and specific your ads are, the more people you can reach who are interested in exactly what you have to offer. With Google Ads, you control how much you spend using two different settings: your daily budget and your bids.

Your budget is the amount you want to spend on each campaign per day. Your bid is the amount you're willing to spend on a keyword if someone searches for that term and then clicks your ad.

But in general, you should set different campaign budgets and bid amounts based on your business goals. In terms of setting bids for your keywords, you should balance picking a bid that will help get your ad a desirable ranking, while still staying within your budget. In addition, you want your keywords to be as relevant as possible to the ad they trigger and to the landing page people will arrive at if they click that ad.

To help you get started, Google Ads comes with a free tool called the Keyword Planner, which can generate a sample list of keywords for your campaigns. We recommend reviewing the list of suggestions and only using the ones that make sense for you. The Keyword Planner can also help you estimate how much to bid on a particular keyword so your ad shows up in search results — this can give you an idea about whether certain keywords are too expensive for you to bid on, and which will fit within your budget.

In general, the more competitive a keyword is, the more it will cost to bid on. Google could still disapprove the ad, so always make sure that you check back the next day. It might require a few tweaks or adjustments over the course of a few business days. Thankfully, there are a few surefire ways to get your ads cleared fast without hassle or delays. Google AdWords has a long laundry list of policies that you need to meet.

But they do exist. Follow these, and your ads will pass ASAP with flying colors. Prohibited content is simply about the content of your ads and what Google restricts on their network. For example, AdWords prohibits the sale and promotion of counterfeit goods. Other prohibited content includes dangerous products or services like drugs, psychoactive substances, weapons, fireworks, explosives, and tobacco-based products.

Prohibited practices include anything that abuses the ad network, involves data collection and selling of the data, or misrepresentation. Meaning you need an SSL certificate on your website if you want to run ads to drive direct sales.

Lastly, transparency is key. For example, obscuring or omitting interest rates will get you flagged.

You need to have a transparent landing page to go along with your ad. Restricted content applies to the advertising of things like:. Dozens of industries have detailed restrictions. Lastly, editorial and technical requirements are big for AdWords.